Toyosu New Fish Market Tokyo

03/12/2024John

First A Stroll Through Tokyo’s Olympic History

After leaving the lively Tsukiji Outer Market, a walk across Reimei Ōhashi Bridge reveals Tokyo’s ever-evolving charm. On the other side lies the Tokyo 2020 Olympic and Paralympic Village, nestled in the Harumi district. During the Games, this meticulously planned complex hosted thousands of athletes, offering sustainable accommodations with state-of-the-art facilities. It was designed to foster international camaraderie, but instead of the usual crowds of spectators and tourists, the streets around the village remained eerily quiet due to strict COVID-19 protocols.

At the height of the pandemic, Japan enforced stringent restrictions to ensure the safety of participants and residents. Borders were closed to foreign tourists, leaving fans worldwide watching from afar. Locals, too, experienced limited access, with the village isolated to protect the athletes. As you walk past the area today, the contrast is striking—a poignant reminder of how Tokyo brilliantly hosted a global event during extraordinary circumstances.

Dive into the Action at Toyosu New Fish Market

Stepping into Toyosu Fish Market, you’ll feel the vibrant pulse of Tokyo’s culinary world. Opened in October 2018, Toyosu Market (豊洲市場, Toyosu Shijō) sits on a man-made island in Tokyo Bay, replacing the iconic Tsukiji Market as the city’s wholesale seafood hub. This sleek, modern facility merges tradition with innovation, offering not just a functional space for seafood and produce trade but also an immersive experience for tourists.

The sprawling market features three main interconnected buildings: two dedicated to seafood and one to fruits and vegetables. These buildings are linked via walkways to Shijō-mae Station, ensuring seamless access. Tourists are welcomed along designated routes with observation windows overlooking the bustling auction and wholesale halls. From here, you can witness the action that drives Tokyo’s vibrant food scene while staying comfortably out of the way.

Whether you’re there for the market buzz or the fresh cuisine in its restaurants, Toyosu offers a dynamic mix of culture and commerce that no foodie or traveller should miss.

What to See

The Tuna Auction

Tokyo Fish Market Eki Stamps — Tokyo Fish Market Tuna Auction and Eki Stamp

The undisputed star attraction at Toyosu Market is the tuna auction—a lively spectacle that captures the essence of Japan’s seafood obsession. Picture the clang of bells, the rapid-fire bidding, and rows of enormous tuna, their silvery bodies gleaming under the lights. From specially designed viewing platforms, complete with glass barriers, you can take in the drama of the auction floor while staying comfortably out of the fray. If you’re lucky, you might spot an animated auctioneer whipping up the crowd with theatrical gestures and booming calls.

To catch the action at its peak, aim to arrive early—around 5 a.m.—as the auctions typically run between 5:30 and 6:30 a.m. The building housing the auctions is a hive of activity, divided into two main halls: one dedicated to tuna and the other to various seafood delights. For visitors, an upper-level observation deck offers a prime vantage point to watch the excitement unfold, making it an unmissable experience for early risers.

Even if you’re not an auction enthusiast, the building complex caters to all tastes with a small restaurant area and plenty of observation windows. These allow you to appreciate the sheer scale of operations as the market’s lifeblood flows through its bustling corridors. Whether you’re here for the seafood drama or just to soak up the atmosphere, Toyosu’s tuna auctions promise a front-row seat to one of Tokyo’s most captivating rituals.

Meet the Multilingual Robot Greeter at Toyosu Fish Market!

If you’re visiting Toyosu New Fish Market, keep an eye out for the adorable Multilingual Robot Greeters! These cheerful robots are here to welcome visitors from every corner of the globe. They’re a charming reminder of Japan’s innovative spirit and warm hospitality. I came across two during my visit—one standing proudly near the entrance of the Fish Market, inviting guests in with a friendly wave. The other was stationed along the pathway to the Fruit and Vegetable Market, adding a bit of tech-inspired charm to the bustling surroundings.

The robots communicate in multiple languages, ensuring everyone feels at home. It’s a fun and futuristic touch to the traditional market experience, perfect for a quick photo opportunity or just a smile as you explore. Don’t forget to snap a selfie with these high-tech hosts—they make the perfect souvenir for your Toyosu adventure!

Toyosu New Fish Market’s Multilingual Robot Greeter is here to welcome visitors from around the world! 🐟🤖 #ToyosuNewFishMarket #Tokyo #TravelJapan pic.twitter.com/0slEl9LYs1
— john birch (@myartfoodtravel) November 28, 2024

Toyosu New Fish Market Tours

The inner wholesale area isn’t a free-for-all like Tsukiji was. But the tourist-friendly walkways provide a bird’s-eye view of bustling vendors, seafood artistry, and the sheer scale of operations. Keep your eyes peeled for fresh catches you’ve never even heard of!

Tokyo Fish Market Food and Culture Walking Tour

Search the two sites below to find a walking tour that suits you. They change all the time, so once on the site search for a Tokyo Fish Market or Tuuna Tour

Exhibition Area

Learn about Japan’s fishing culture through displays and videos. The exhibits explain how the market sustains Japan’s seafood obsession while protecting marine resources.

Toyosu Market – Fruits & Vegetables Building

Exploring the Fruits & Vegetables Building at Toyosu Market

The Fruits & Vegetables Building at Toyosu Market is a lesser-known gem that offers tourists a chance to experience a different side of Tokyo’s bustling wholesale market. While seafood may be the star of Toyosu, this building celebrates the vibrant produce for which Japan is famous. From perfectly shaped melons to bundles of fresh seasonal greens, the displays here are like art exhibitions. Even if you’re not buying, it’s fascinating to see the meticulous care that goes into selecting and presenting these fruits and vegetables. The energy of the auction area (best viewed in the early hours) is a spectacle, offering a glimpse into Japan’s world-renowned produce culture.

Yurikamome Sky Tram

Adding to the experience, the Yurikamome Sky Tram glides gracefully past the building, offering a bird’s-eye view of Toyosu Market and its surroundings. The automated, driverless tram is a scenic and futuristic way to get around Tokyo Bay. From its elevated tracks, you can spot the entire market complex, including the bustling docks and nearby skyscrapers. For visitors, it’s an excellent opportunity to combine sightseeing with practicality, providing a unique perspective of the market’s scale and the energy that fuels this vibrant district.

Restaurants and Food

Toyosu is a foodie’s paradise. Yes, the market wasn’t solely designed for tourists, but it’s exceptionally accommodating. The restaurants here serve seafood as fresh as it gets. Look for:

Sushi Dai and Daiwa Sushi: Famous for omakase menus. Be ready to queue, but it’s worth the wait.
Ramen Shops and Tempura Stalls offer comforting bowls and crispy delights, perfect for warming up after an early morning.
Speciality Stores: Bring home unique Japanese delicacies like dried fish, seaweed, or rare sakes.

The Gossip

When Toyosu opened, locals and tourists had mixed feelings. Tsukiji, with its historic charm, was a tough act to follow. Critics lamented Toyosu’s more sterile, industrial vibe. But here’s the twist—it’s grown on people. The new facilities are cleaner and more accessible. Tourists appreciate the designated viewing areas, even if the “wild chaos” of Tsukiji is missed by some.

The photo on the left is of the restaurants just outside Toyosu Fish Market, They are linked to the main square building top right by walkways. The area is not as yet on Google Maps as a finished building (Oct 2024)

Toyosu Senkyaku Banrai

Opened on 1 February 2024, Toyosu Senkyaku Banrai is a 24-hour spa and entertainment complex celebrating the best of Tokyo’s culinary and cultural traditions. Developed by the Manyo Club, this vibrant destination recreates an Edo-period village, complete with wooden architecture, granite, and Awaji Island tiles. The Toyosu Edomae Market features Koto City shops and eateries, offering fresh Edomae-style dishes like sushi and eel, with ingredients sourced from the neighbouring Toyosu Fish Market. Visitors can snack on seasonal delicacies selected by expert wholesalers while soaking in the lively atmosphere filled with delicious aromas.

On the eighth floor, the Senkyaku Banrai footbath garden offers panoramic views of Toyosu and is free to all visitors. While I didn’t fancy the footbath itself, the sweeping vistas of the city made the visit worthwhile. The facility’s design, in collaboration with Toyosu Market, captures the spirit of Tsukiji and aims to create a hub of invigorating experiences. From traditional flavours to modern indulgences, it’s a must-visit spot for food lovers and relaxation seekers alike.

Pro Tips

Timing: The action starts before dawn. Aim to arrive by 4:30 a.m. if you want to catch the tuna auction.
Getting There: Take the Yurikamome Line to Shijō-mae Station; the market is a short walk.
Combine Activities: Pair this visit with a trip to nearby Odaiba for a full day of waterfront attractions.

Toyosu might lack the rustic charm of its predecessor, but it’s a dazzling showcase of Tokyo’s love for seafood. Whether you’re a foodie or just curious, it’s a slice of Tokyo you’ll never forget.

Location of Toyosu Fish Market

Getting to Toyosu New Fish Market, a must-visit for food lovers and those curious about Tokyo’s seafood scene, is straightforward. Here’s how you can reach it:

By Train (Most Convenient)

From Tokyo Station:
- Take the JR Yamanote Line or Keiyo Line to Shimbashi Station.
- Transfer to the Yurikamome Line (an automated, elevated train) and ride it to Shijō-mae Station (市場前駅).
- Travel time: About 25 minutes in total.
- Cost: Around ¥400.
From Shinjuku:
- Take the JR Yamanote Line or Chuo Line to Shimbashi Station.
- Transfer to the Yurikamome Line and ride to Shijō-mae Station.
- Travel time: About 35 minutes in total.
- Cost: Around ¥500.
From Ginza:
- Take the Tokyo Metro Hibiya Line to Toyosu Station.
- Transfer to the Yurikamome Line and ride to Shijō-mae Station.
- Travel time: About 15–20 minutes.
- Cost: Around ¥300.

In a Taxi

A taxi ride from central Tokyo (e.g., Ginza or Tokyo Station) takes about 15–20 minutes, depending on traffic.
Cost: Approximately ¥2,000–¥3,000.

By Bus

Local buses from surrounding areas, including Toyosu and Tsukiji, stop near the market. Check the Toei Bus schedule for options heading towards Toyosu.

Tips for Visiting

Getting Around the Market:
- The market is split into several buildings. The Uogashi Yokocho Market and restaurants are located in the Fisheries Intermediate Wholesale Market Building, while the auction area is in the Wholesale Market Building.
- Use the convenient pedestrian bridges to navigate between sections.
Timing:
- Arrive early (around 5:30–6:30 a.m.) to catch the famous tuna auction.
- Restaurants open early and can have long queues, so go early for a fresh sushi breakfast!
Observation Decks:
- The Observation Windows in the Wholesale Market Building offer a great view of the action below.

Toyosu is a blend of tradition and modernity, making it a fascinating stop on your Tokyo journey!